Billy Butterfield’s Ice Cream Emporium is a visionary branding project where Katherine and I conceptualized a futuristic ice cream restaurant designed as a spaceship. This immersive brand blends the excitement of space exploration with the joy of indulgent treats. Guests are transported to a world of interstellar adventure as they enjoy unique ice cream flavors in an environment inspired by alien landscapes and galactic travel. The project incorporates a retro 90s-early 2000s theme with metallic blues, greens, and silvers, complemented by a bubbly and organic visual style.
I developed branding elements such as a playful alien mascot and a friendly robotic energizer character to enrich the experience. This character not only serves as an ambassador of flavor but also symbolizes the adventurous spirit of the Emporium. Through interactive decor, themed customer engagement, and a focus on creating a memorable family-friendly destination, the project highlights a commitment to storytelling and innovative design. This branding concept reflects my ability to combine creativity, immersive environments, and strategic design to craft unique customer experiences.
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