PAROJECT OVERVIEW
This branding project focuses on a natural hair care line inspired by the free-spirited, hippie culture of the 1970s, with an emphasis on flower power and earthy vibes. The goal was to create a brand that celebrates natural beauty and wellness through sustainable hair care solutions while drawing heavily on the laid-back, bohemian aesthetic of the era.
From color-boosting conditioners to hair supplements, every product in the line is designed with a nod to the peace-loving 70s, featuring vibrant tones, groovy typography, and floral patterns. The packaging and branding capture the essence of self-expression and harmony with nature, blending nostalgia with modern sensibilities.
This project allowed me to explore the intersection of branding, packaging design, and typography while crafting a cohesive visual identity. It highlights my ability to translate a specific cultural moment into a contemporary, nature-focused beauty brand.
